Natural Foundation means foundation that performs with pure, safe and clean ingredients. We do not allow silicone, dimethicone, polyacrylamide or ethanolamine. We do not believe in animal testing, and as such all of our cosmetics are cruelty free. Did someone ever tell you that organic foundations do not work? We're here to tell you they are wrong! Try a sample size and see for yourself. Don't know your shade? Send us an email and we will color match you!