We were looking for simple products, with natural ingredients and appealing aesthetics and got stuck on not being able to find an alternative for plastic, baby blue razors. After a lot of research and product testing, we decided to create well kept to provide a superior, more sustainable alternative for women’s shaving. We want to create a space where women can not only give themselves the time to enjoy shaving with natural, sustainable, quality products, but also to speak openly about – leg hair, armpit hair, ‘self-care’ myths, plastic waste, cosmetic industry ingredients – things that don’t always meet the norms of the beauty industry. -Founders of wellkept